Sperian Protection Sperian Fire “Warrior” launch campaign

Background

Sperian Protection, a world leader in personal protection equipment, had developed a revolutionary new self-contained breathing apparatus (SCBA) for firefighters. Marketed through their Sperian Fire division, the “Warrior” was developed with safety features unmatched by their competition. Sperian Fire hired Catapult Thinking to develop a marketing campaign that would build immediate awareness for this life-changing product.

Solution

Through research we found that firefighters form extremely strong bonds with their fellow fighters, whom they view as family. This bond extends to all in the “brotherhood” of firefighters as well as their families. The final campaign reinforces this idea of brotherhood while creating an inseparable relationship with the new Warrior offering.

Agency: Catapult Thinking